Friday, November 27, 2015

Is A Traitor in Mr. Putin's Midst?



Is it possible that Mr. Putin has a traitor in his midst?

That the traitor was in cahoots with the airplane bomber?

Did this traitor want to look more important in Mr. Putin's eyes to make himself more important to Mr. Putin and to Moscow?


The Chancellor is not a Nazi.


  • The Chancellor grew up in East Germany
  • The Chancellor speaks Russian
  • The Chancellor appears to have been using the old Soviet Model of  running the German economy at the expense of the satellite nations in Southern Europe.

When deficit spending in Southern Europe faded away, the Chancellor made overtures to Poland and to the Ukraine.


The Chancellor appears to have used austerity to dominate Southern Europe.

Whenever anyone spoke about growth, mysterious, unfounded insinuations of impropriety arose.


Beware the Chancellor.

Remember my article,  Beware: The Chancellor is Consolidating Power


However, the idea of capital investment, economic development, and growth began to emerge.


Remember my article: Merkel Invades Russia

Remember the Chancellor's Propaganda Putsch outlined in Merkel's Big Lies


Is it possible that The Chancellor is in cahoots with the possible traitor in Mr. Putin's administration?

Is the Chancellor inviting 800,000 refugees into Germany to create a staging ground for terrorist attacks?

In addition, the move would help to grind down the economies of Southern Europe.


Remember Prime Minister Chamberlain returning from Munich to say the Chancellor is not planning to go to war?

Remember Prime Minister Biden returning from Berlin to say, the Chancellor wants to be our friend?


The paradigm:


  • Julius Caesar (et tu Brute)
  • President Kennedy and the Bay of Pigs 
  • Allegations that intelligence reports inflated the possession of weapons of mass destruction by Saddam Hussein
  • The climax of the movie The Godfather. "The one who arranges the meeting is the traitor."

The paradigm is not new.  A subordinate attempting to inflate his importance is only one example. (Rasputin?)


Why does it work?

Because no on believes it can be happening.



And, to Mr. Putin, remember the words of Shakespeare in Julius Caesar.

"Methinks young Cassius has a lean an hungry look. Such men are dangerous."


Is is possible that there is a traitor in Mr. Putin's midst?  It is possible.  I wouldn't hurt to check.  If there is none, all is well. If a traitor is found, all will be better than it would have been if none had checked.


And, do remember the brief-case under Mr. Hitler's meeting table.


Regards,


Slim.

@slimfairview



Monday, November 23, 2015

E NUN C 8



Do you sell to old folks?  Boomers? Seniors?  The people we are told have the most disposable income and leisure time galore to go out and spend money?

Are you in the advertising and marketing business?

Hire actors who know how to pronounce their words. Not their lines. Their words.

Hire actors who know how to E NUN C 8 (Enunciate.)

Hire actors who speak slowly.  And directors who let them. (Speak slowly.)

Lose the tunes.


PRINT ADS?

Large plain fonts with colors that contrast with the background.

Black on White.  Not Red on Black.

Navy blue against sky blue.  Not white letters on a sky blue sky running over the fluffy white clouds.  Skip the yellow on tan or the green on red.

I mean, “Seriously, Dude”.

“Hey, Ma, look.  I’m a graphic designer.”

“Hey, Ma, look.  I did the sound work on the new TV commercial.  I know you can’t hear the words, Grandma.  But that doesn’t matter.  Don’t you just love the music?”

Ever since Mr. Blandings finished building his dream house, advertising has been in decline.  Once John Hamm stopped drinking Bourbon on the job, the industry has been left for dead.

Can you really beat the Alka-Seltzer® commercial? “Plop. Plop, fizz, fizz, oh what a relief it is?”

Can you beat the brilliance of the demand pull advertising of the Lestoil® campaign?  15 second spots….”It’s so easy when you use Lestoil.”  Only there was no Lestoil on the supermarket shelves.  Customers looked for it, asked for it, and the stores ordered it.

Madison Avenue seems to have lost focus.  FORM FOLLOWS FUNCTION.

If the demographic can’t hear the words, if the demographic can’t read the words, the ad is no good.

There is an old canard. “Half of all advertising works. Only no one knows which half.”
I can tell you which half doesn’t work.  The half that buyers can’t hear. The half that buyers can’t read.

We already know that the Networks have been working hard trying to find programs that will appeal to the people who don’t watch television.  (Read that again.  Slowly.)

Would you walk into a 5 Star restaurant and tell a Michelin Chef to start serving meals that appeal to people who can’t afford to eat in a 5 Star restaurant?

That is what the Media is doing.  Attracting people who don’t watch television and driving away the people who do.  And the Ad Industry is paying for commercials that half the people don’t watch and the other half can’t hear.  Ad Revenues & the Media.

Warmest regards,

Slim

PS. If you find this article to be helpful, please don’t hesitate to send me a really tricked out i-Pad or MacPro (62 is the new 60) and to tuck a few dollars into the envelope along with the thank you note.  

If it’s not helpful, just ignore it and move on.  Just don’t ignore the market.


Copyright © 2015 Bob Asken
All rights reserved.