Through the magic of metaphor: years ago, my great, great grandfather, Pap pap Fairview, known to his friends as Old Slimviews behind his back, was in the custom-made, upscale buggy whip business. (Not really. This is merely a fictive device to introduce the metaphor.)
As time
moved forward, the motor-car appeared.
And the market for custom-made, upscale buggy whips began to
whither. Well, Pap-pap knew he had to do
something. He called a meeting of all
his managers to announce that the industry was in jeopardy. That he had to move with the times.
"Times are changing. We either move with the times or go out of business. The motor car is encroaching on our industry, our customers. Therefore, I went out
and invested in some knew equipment. As
much as I am loathe to do it, I am going into mass-production buggy whips. With mass costs will plunge, prices will fall, we will outfox our competitors. With low cost buggy whips, folks’ll be flocking back into the buggy-wagon showrooms and we’ll be doing a booming
business. Besides, the motor-car is just
a passing fad. A noisy smelly toy for
the rich. It’ll never replace the horse.”
The rest is
history. And now you know why I have to
work for a living. But I digress.
The joke is in the way I said it. Not in what I said.
The Media, Marketing, and Advertising industries are using an old paradigm to address the latest advances in technology, shift in demographics, and changes in market demands and consumer taste.
Read the following:
Warmest regards,
Slim.
Copyright (c) 2016 Bob Asken
All rights reserved.
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