Wednesday, November 8, 2017
When AI Replaces Mad Men
Caveat: Another downside to AI that is rapidly approaching.
The Theory + Case Method.
"But don't bother listening to me. Everyone always doesn't listen to me." The Quotations of Slim Fairview.
"The tech revolution is no analogous to the industrial revolution. The industrial revolution was mechanical (analogue) and created a demand for workers.
The Tech revolution is technological (digital) and creates a replacement for or an alternative to workers.
Artificial Intelligence is designed to diminish the demand for thinkers. Knowledge based workers.
AI will begin to replace people in the advertising industry, for example. This, specially because the line between marketing and advertising is being blurred.
Advertising. Convince the consumer to buy what you [want to] sell.
Marketing. Sell what the consumer wants to buy.
Marketing: find a need and fill it.
Tech will provide information services: Identify a consumer who expressed interest in or a desire to buy something, then target them with information [an ad] for the product.
Regards,
Slim.
Slimfairview@yahoo.com
Slimviews@gmail.com
Copyright (c) 2017 Bob Asken
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