CHINA NOW GLOBAL BUYER?

Economy World Quoting the Washington Post. "The Chinese are now buying as much stuff as Americans, a game-changer for the world economy." - Washington Post. This repudiates Slim's Paradigm. China    is the Global Seller. The US  is the Global Buyer Reality Check With links to related articles at the end. China has 1 Billion 300 Million people The US has ...........300 Million people If China creates 300 Million Creative, innovative, high-tech entrepreneurs. China has 1 Billion people to do the work. If the US creates 300 Million Creative, innovative, high-tech entrepreneurs, the US has no one to do the work. If we convert 25% of our population into creative, innovative,  high-tech entrepreneurs, China still has 4 times as many workers. Choice:

Each American Does the work of 4 people Robots replace 3 out of 4 American workers. We better makes friends. Fast. Get edified. Slim

If you find anything here to be helpful, please don't hesitate to send me a really tricked out Mac Book and to tuck a few dollars into the envelope along with the thank you note. Slim.

Box 33
Pen Argyl, PA 18072

LinkedIn Profile

slimfairview@yahoo.com


FURTHER READING

China: QE and Emerging Nations.

China: Not the What? the Where! with links to related China Articles by Slim Fairview.


Copyright (c) 2018  Bob Asken
All rights reserved.

Is Facebook Really a Tech Stock?

Is Facebook really a tech stock?

It is more like one of the most successful business models since Television itself.

Call it Techcast.

Watch programmes.

Watch the advertisements.

Analogous to Television shows,

Watch the show,

watch the commercials.

Then came Market segmentation.

Now?

Turn on the i-phone,

tune in to your favourite programmes,

watch the "commercials" (I think they call them digital ads now)

Buy Doritos on Amazon.

Remember, "the cord" ends at the front door.

There needs to be a major adjustment in the industry to benefit from the new paradigm.

Facebook is leading the way.

1.  The Corporate Parabola:

Apple Meets Hollywood.

How do I know it happens?
It always does.


2.  Transforming Technology & Money

Ad Revenues & the Media 


3.  The Media Middleman

Market Dis Satisfaction


4.  Clix v. Brix & Cord Cutters

Mob Technology: Retail & the Media

The inability to see the change coming.


(If you find anything here to be helpful, please don't hesitate to send me a really tricked out MacPro or I-Pad and to tuck a few dollars into the envelope along with the thank you note.


Warmest regards,

Slim

slimfairview@yahoo.com

slimviews@gmail .com  


Copyright (c) 2016 Bob Asken
All rights reserved.

Mob Technology Retail & the Media

    
     Clix v. Brix.  Cord Cutters.  Anything else?  Much. However, I will focus on the two above.

     Years ago, my great, great grandfather was in the custom-made, upscale buggy whip business.  (Not really. This is merely a fictive device to introduce the metaphor.)  Pap-pap was known behind his back as Slimviews. A play on words using his name.

      As time moved forward, the motor-car appeared.  And the market for custom-made, upscale buggy whips began to whither.  Well, Pap-pap knew he had to do something.  He called a meeting of all his managers to announce that the industry was in jeopardy.  That he had to move with the times.

     “I went out and invested in some knew equipment.  As much as I am loathe to do it, I am going into mass-production buggy whips.  And once we cut the cost of the buggy whip, folks’ll flock back into the donkey-wagon showrooms and we’ll do a booming business.  Besides, the motor-car is just a passing fad.  A noisy smelly toy for the rich.  It’ll never replace the horse.” 

     The rest is history.  And now you know why I have to work for a living.  But I digress. 

     The reason why I bring this up is because so many people, experts, are unable to see the writing on the wall.  The Facebook wall. And the real irony is that they know what’s coming.  They talk about it constantly. And still get it wrong.

     We know mall traffic is off. We know the millennials are spending their money on “eating out and gadgets”.   

     We hear people discussing repurposing the anchor store real estate footprint.   

     And we hear about millennials moving to their I-phones, and apps, and on-line shopping (e-tailing), and the growth of Amazon, Fed-Ex, UPS, drones, and the like.  

     And we hear about cord-cutting.  Recently some cable company or other announced that they will be making “the full season” of some shows or others” available on streaming media.   

     Still, we are not fully attuned to the changes that are happening even as we are switching over to mass-market buggy whips to propel our donkey-wagons. 

     These are some of the reasons I wrote:

Ad Revenues and the Media

Who Moved the Store?

Old Mall, New City.

      

     Herein lie a few insights.

     E-tailing is a clever word that hipsters (people my age who try to act hip) have coined to show they are tuned into what's happening.  Yeah, okay. Meanwhile, more people are buying online and the increase will continue.  In fact, the increase may accelerate.  What does this mean?

·       Lower return on investment in brick and mortar stores

·       Less Mall Traffic

·       More difficulty for the Advertising Industry to reach increasingly larger demographics

      The decline in Brick & Mortar retail means Less Money to go around among: 

·       The Construction Industry

·       The Mortgage Finance Industry

·       Real Estate Tax Revenue Industry

·       Youth Employment Industry

·       Commercial Industry Suppliers 

·       Mall Owners

·       The Secondary Retail Market served by The Multiplier Effect. 

 And so one.

      Mad Men: Ad Men or Sad Men?

     The single most read article on my blogs, all time, is

     "Mad Men: Ad Men or Sad Men?"  

     Indeed, this may have much to do with the popular TV series. However, the article was an insight into how a potentially great commercial can be defeated by a small detail.  More recently, the media has been refocused on three of its own major concerns.  Paradigm shifting, industry altering concerns.

     First:  The buying and selling commercial time is shifting.  This is a major concern to those in the advertising industry.

     Second: The consumer relationship with media is changing. 

     Third: The change in television commercials themselves.  Some of which may be tied to MTV.

      The Last Minute Scramble

 

     In the first, people within the industries will renegotiate their relationship.  However, the over-riding factor is the audience.

Too many questions are being asked. Too many studies are being done.  And little will change. Well, little will change until change verges on too late and then there will be the last minute scramble.  How do I know? Well, 

     First: because too many questions are being asked.

     Second: because too many studies are being done, and 

     Third: because this is the way it always is. 

     Why?  I shall not be coy.  Because an Industry within an Industry has been created. We have 

     Market segmentation:  Young People, Old People, Rich People, Poor People, and so on.

     Transmission Segmentation:  Television, Cable, Dish, Internet, i-Phone, i-Pad, et. al. Facebook, Nextflix, and so on.

     And, to add to the problem, 

     A Legal Donnybrook is about to break out over retransmitting the signal over the Internet. Op. Cit. Cable and streaming.

     Eventually, everything will balance out.  Right now, it's 

     Mob Technology. 

     We've become so charmed with our ability to discuss the matters at hand that we've lost touch with some of the basics.

     Brick and Mortar stores can go with the flow. 

     They can become hands on catalogues with a drop-shipping paradigm.  (I wrote this 31 January 2013. No one said a word.  William Lauder said it to Becky Quick on Squawk Box on 11 December 2015. “Amazon catalogue stores with the top 1.000 selling products.”  Irony.  I bet no one will heed his admonition either.)

     Old Malls can become New Cities: 

Read the Articles. 

The Mall as New City.

Who Moved the Store

     Co-opt the MTV Model:  

Ad Revenues & the Media

     To Sum it Up 

     Right now, Retail and Advertising must join together to resurrect Marketing.  Remember Marketing?  And they must include the Media. 

      From the Definitions of Slim Fairview: 

     “Find a need and fill it”. 

     You don't convince the consumer to buy what you want to sell. You sell what the consumer wants to buy.  Op. cit. JCP. 

     Best of Luck. And if you find anything here to be helpful, please don’t hesitate to send me a really tricked out MacPro or I-Pad and to tuck a few dollars into the envelope along with the thank you note.

Warmest regards,

Slim

slimviews@gmail.com

Copyright © 2016 Bob Asken

All rights reserved.